Lr Health & Beauty
LR Health & Beauty is a German health and beauty company founded in 1985 in Ahlen, Westphalia. What began with fragrances and body-care products has developed into an international business offering nutritional supplements, Aloe Vera products, skincare, cosmetics, make-up, fragrances and personal-care products. LR is dedicated to enhancing personal wellness and beauty through high-quality products.
Lr Health & Beauty
LR Health & Beauty is a German health and beauty company founded in 1985 in Ahlen, Westphalia. What began with fragrances and body-care products has developed into an international business offering nutritional supplements, Aloe Vera products, skincare, cosmetics, make-up, fragrances and personal-care products.

Lr Health & Beauty at Glance
Key facts about LR , its history, international presence, products and business model.
Foundeded
1985
More than 40 years
of experience
Headquarters
Ahlen, Germany
Strong roots in Westphalia
Sales Companies
32
Active across international markets
Aloe Vera Expertise
since 2022
More than two decades of Aloe Vera Expertise
Majority of Products
made in Germany
Development and production in Ahlen
Business Model
social commerce
Direct selling through independent partners
From Fragrances to an International Health & Beauty Company
LR Health & Beauty was founded in 1985 in Ahlen, Germany, initially focusing on fragrances and body-care products. Over the following years, the company expanded internationally and broadened its health and beauty portfolio. Aloe Vera joined the range in 2002 and became a key specialist area. Today, LR offers nutritional supplements, Aloe Vera products, skincare, cosmetics, fragrances and personal-care products.

What Products Does LR Health & Beauty Offer?
LR offers products across several health, beauty and personal-care categories, including nutritional supplements, Aloe Vera care, skincare, cosmetics, make-up and fragrances.

LR LIFETAKT
Nutritional supplements for everyday health and well-being.

LR ALOE VERA
Aloe Vera products for body, skin and personal care for everyday comfort

LR ZEITGARD
Skincare and anti-ageing products with specialised formulas.

Cosmetics & Make-up
Signature Beauty products for complexion, eyes and lips for everyday confidence

Fragrances
High Quality Fragrances for Women and Men Premium & Elegant

LR Aloe Vera – A Core Product Area Since 2002
Aloe Vera has been part of the LR product range since 2002 and has become one of the company’s best-known specialist areas. LR uses Aloe Vera in drinking gels as well as skincare, body-care and personal-care products.

Where Are LR Products Made?
LR Health & Beauty is headquartered in Ahlen, Germany, where a large part of its product development and manufacturing takes place. The company states that the majority of its products are made in Germany.

Research, Development and Product Quality
LR places emphasis on product development, ingredient selection and quality control. Depending on the product range, formulas and finished products are subject to defined quality and manufacturing standards.

How Does LR Health & Beauty Sell Its Products?
LR operates through social commerce and direct selling. Products are distributed through independent LR partners and the company’s official online shopping channels in participating markets.
Understanding LR Health & Beauty Before Choosing a Product
LR Select is an independent information website providing researched information about LR Beauty, its products and the business opportunity. Our aim is to help visitors better understand the company, its values and its product range.
